Xbox Game Pass

“The effect that we see is that people are playing on Game Pass, they’re telling their friends: ‘hey come play this game with me’, they don’t want another subscription, so they just go buy the game. We end up getting a ton of players on Game Pass, and we sell a ton as well.” >

“The main thing for us is that sales didn’t go down,” says Rose. “ You worry that you make the thing free and no one will buy it anymore: that didn’t happen.”

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